Western North Carolina and upstate South Carolina boast many luxury custom home builders. But, there is only one who delivers exceptional artful details and personalized customization: Morgan-Keefe Builders. It is our mission to artfully craft homes that embrace the stunning natural landscapes that surround us. This is why, for more than 40 years, we have been known as the premier luxury custom home builder across the Carolinas.

A Premier Luxury Custom Home Builder

Morgan-Keefe is a preferred luxury custom home builder in many of the gated communities in western NC and upstate SC. This is because we provide excellent communication, great financial accountability, a transparent schedule, and a keen eye for detail. Moreover, we partner with you every step of the way, from noting the best way to site your home on your lot, to recommending budget-friendly design edits with your architect. After we complete construction and the project manager ensures that no detail is forgotten, we then present you the keys and proudly welcome you home! 

We take this process very seriously and view every project as a well-planned, collaborative masterpiece. As a result, our subcontractors consist of thoughtfully selected artisans, stone masons, and expert craftspeople. Each is inspired by our exacting standards, highly-evolved processes, and the supportive MKB team.

Our Story

Starting with only a few tools and a passion for quality, Malcolm Morgan and a college friend founded Morgan-Keefe Builders in 1980, in Hendersonville, North Carolina. Today, MKB is a multimillion-dollar company. More importantly, it is one of the most respected luxury custom home builders in western North Carolina and the Upstate.

Early on, MKB encountered a crucial turning point when they built their first speculative home. That home sold quickly. After that, more homes followed, and the company gained a successful momentum. Subsequently, word spread in the custom home building community about the company’s high standards, professionalism, and superior level of craftsmanship.

Today, Malcolm’s son Max Morgan has joined the company and works alongside his father. Max has engaged with the business since childhood. He used to tag along on job site visits and sit in on meetings with Malcolm and clients. Even more, he is now pairing his formal degree in Real Estate Development and Urban Planning at UNC Chapel Hill with on-the-job training, learning the ins and outs of every division at MKB. One day, Max will lead the company.

If you are looking for an experienced and reputable partner to craft your next custom home build, let the experts at Morgan-Keefe Builders help. Contact us today to get started. 

Start The Process

See an MKB Luxury Home

Meet the Builder

Luxury Custom Home Builders, Malcolm and Max Morgan
Max, left, and Malcolm Morgan


Every MKB employee is part of a team focused on client satisfaction and maintaining the highest quality standards. Additionally, from site preparation to laying the last tile, each employee is dedicated to the company’s core principles of integrity, quality, and accountability.


Malcolm Morgan

Randall Wilson

Joel Fahnley

Tom Barclay


Mitchel Calloway

Mike Welch

Terry Davis

Chris Sova

Brandon Jamerson

Alfredo Gonzalez-Quiriño

James Locke

Brian Greene

Elaine Sargent

Ted Freeman

George Webb IV

Cameron Ray


Will Hayes

Andy Twitchen

Bubba Gosnell

James Gosnell


Debra Hirsbrunner

Pat Gray

Jodi Bell

Jo Johannes

Max Morgan

Greta Bush

Giving Back

Locally, Morgan-Keefe Builders supports the following non-profits:


In addition, we have joined forces with two well-established environmental organizations to plant trees both at home and abroad: The Nature Conservancy and American Forests. As an environmentally-minded builder, Morgan-Keefe Builders donates tree plantings as move-in gifts for every client. For every tree cut down on the lot prior to construction, MKB donates to plant a new tree.

“We always try to limit the number of trees we cut down on a lot when we build a custom home,” Morgan explains. “However, we recognize that even environmentally sensitive buildings have an impact on the environment. Therefore, participating in tree planting projects is one important way the housing industry can help restore what so many have torn down,” Morgan said.

The Nature Conservancy launched its online Plant a Billion Trees campaign in October 2008. To date, they have planted more than 1.5 million trees in the Atlantic Forest. Markedly, this is one of the world’s largest and most endangered tropical forests.

The goal of reforestation projects is to restore natural habitats and ecosystems, and protect endangered plant and animal species. Furthermore, it enhances air and water quality, and slows global warming and erosion.

Visit plantabillion.org
Visit Americanforests.org