Western North Carolina and Upstate South Carolina boast many luxury custom home builders. But, there is only one who delivers exceptional artful details and personalized customization: Morgan-Keefe Builders. It is our mission to artfully craft homes that embrace the stunning natural landscapes that surround us. For more than 40 years, we have been known as the premier luxury custom home builder across the Carolinas.

A Premier Luxury Custom Home Builder

As a preferred home builder in many of the gated communities in WNC and the Upstate, we provide excellent communication, great financial accountability, an on-time schedule, and a keen eye for detail. We partner with you every step of the way, from finding the best location, to adjusting the home design, and selecting the final touches. After building is complete and the project manager has ensured that no detail is forgotten, we present you the keys and proudly welcome you to your new home! 

We take this process very seriously, and view every project as a well-planned, collaborative masterpiece in the making. Our sub-contractors consist of artisans, stone masons, and expert craftsmen. Each is inspired by our exacting standards, highly-evolved processes, and the supportive MKB team.

Our Story

Starting with only a few tools and a passion for quality, Malcolm Morgan and a college friend founded Morgan-Keefe Builders in 1980, in Hendersonville, North Carolina. Today, MKB is a multimillion-dollar company. More importantly, it is one of the most respected luxury custom home builders in Western North Carolina and Upstate South Carolina.

Early on, a crucial turning point came when MKB built its first speculative home. That home sold quickly, more homes followed, and a successful momentum was generated. Word spread about the company’s high standards, professionalism, and superior level of craftsmanship.

Today, Malcolm’s son Max Morgan has joined the company and works alongside his father. Max has been involved in Morgan-Keefe since he was a child, tagging along on job site visits and sitting in on meetings with Malcolm. He is now pairing his formal degree in Real Estate Development and Urban Planning at UNC Chapel Hill with on-the-job training, learning the ins and outs of every division at MKB. One day, Max will lead the company.

If you are looking for an experienced and reputable partner to craft your next custom home build, let the experts at Morgan-Keefe Builders help. Contact us today to get started. 

Start The Process

See an MKB Luxury Home

Meet the Builder

Malcolm and Max posing for photo
Max, left, and Malcolm Morgan


Over the decades, MKB has assembled a team of skilled professionals and craftspeople who specialize in attention to detail and client service. From site preparation to laying the last tile, each employee is dedicated to the company’s core principles of integrity, quality and accountability. That means every employee is part of a team focused on satisfying each client while maintaining the highest of quality standards.


Malcolm Morgan

Randall Wilson

Joel Fahnley

Chris Kimmey


Mitchel Calloway

Mike Welch

Terry Davis

Bubba Gosnell

Ron Williams

Brandon Jamerson

Alfredo Gonzalez-Quiriño

James Locke

Brian Greene

Josh Hamilton

Elaine Sargent


Ted Freeman

George Webb IV

Jeffrey Vazquez


Ron Shook

Andy Twitchen

Will Hayes


Debra Hirsbrunner

Jodi Bell

Jo Johannes

Max Morgan

Greta Bush

Giving Back

We have joined forces with two well-established environmental organizations to plant trees both at home and abroad: The Nature Conservancy and American Forests. As an environmentally-minded builder, Morgan-Keefe Builders has decided to donate tree plantings as move-in gifts for every client whose custom home we construct.

“We always try to limit the number of trees we cut down on a lot when we build a custom home,” Morgan explains. “However, we recognize that even environmentally sensitive buildings have an impact on the environment. Participating in tree planting projects is one important way the housing industry can help restore what so many have torn down,” Morgan said.

The Nature Conservancy launched its online Plant a Billion Trees campaign in October 2008. To date, more than 1.5 million trees have been planted in the Atlantic Forest, which is one of the world’s largest and most endangered tropical forests.

The goal of reforestation projects is to restore natural habitats and ecosystems, protect endangered plant and animal species, enhance air and water quality, and slow global warming and erosion.

Visit plantabillion.org
Visit Americanforests.org