The Builders Association of the Blue Ridge Mountains has recognized exceptional craftsmanship and innovation within our industry through the prestigious WNC STARS Awards. Celebrating excellence in home building, this annual event honors builders, associates, tradespeople, and other key contributors who set the benchmark for quality and design.
Morgan-Keefe Builders was honored to be awarded two WNC Stars awards for 2024.
Secluded Sanctuary – Best Design Detail 2024
Morgan-Keefe Builders’ recent project, Secluded Sanctuary, showcases a unique boulder wall design element that marries functionality with a striking aesthetic. The robust wall is constructed from natural North Carolina mountain stone and features a meticulously installed and seamlessly integrated set of stairs. These natural retaining walls not only stabilize a steep hillside, but also serve as a graceful, functional staircase that guides visitors to the guest suite. The design highlights the skill, labor, and innovative vision that define high-end residential construction and luxury custom homes.
Partners included Heritage Studio (landscape architecture), Gravley's Construction Landscaping (stone walls), and Production Welding and Fabrication (railing).
MorganKeefe.com – Best Website for a Builder 2024
In an era where digital presence is as important as physical craftsmanship, Morgan-Keefe Builders unveiled a revamped website—MorganKeefe.com—developed by VanNoppen Marketing. This new platform captures the essence of luxury living with a grand, image-forward design. A dynamic homepage featuring a montage video immediately immerses visitors in the breadth of Morgan-Keefe’s portfolio. Enhanced navigation, immersive Inspiration galleries, a Team directory, Partners database, and improved load times underscore the site’s focus on user experience, efficiency, and modern best practices.
The WNC STARS Awards stand as a testament to the industry’s dedication to merging traditional craftsmanship with contemporary design and technology. With submissions that emphasize both architectural detail and digital innovation, Morgan-Keefe Builders continues to lead by example, setting new standards in high-end home building and design excellence.
