Morgan-Keefe Supports National
& International Reforestation Efforts

Morgan-Keefe has joined forces with two well-established environmental organizations, The Nature Conservancy and American Forests, to plant trees both at home and abroad. The environmentally-minded builder has decided to donate tree plantings as move-in gifts for every client whose custom home it constructs.

Morgan-Keefe once donated 150 trees on behalf of one client, a couple who chose Morgan-Keefe to build their energy-efficient and gold-certified NC Healthy Built Home in Hendersonville, North Carolina.

Morgan-Keefe’s owner, Malcolm Morgan, is an enthusiastic supporter of The Nature Conservancy’s Plant a Billion Trees campaign and American Forests’ Global ReLeaf projects. He has made personal donations to both organizations.

“We always try to limit the number of trees we cut down on a lot when we build a custom home,” Morgan explains. “However, we recognize that even environmentally sensitive building has an impact on the environment.  Participating in tree planting projects is one important way the housing industry can help restore what so many have torn down,” Morgan adds.

Morgan-Keefe tries to recycle the trees it does have to cut during site preparation. Trees may be mulched, cut for firewood, or milled for use in flooring, beams or furniture.

The Nature Conservancy launched its online Plant a Billion Trees campaign in October 2008. To date, more than 1.5 million trees have been planted in the Atlantic Forest, which is one of the world’s largest and most endangered tropical forests.

American Forests has initiated more than 500 tree-planting projects in every state and territory in America and in 21 countries worldwide. Since 2006, the U.S.-based organization has been responsible for planting more than 25 million trees.

The goal of reforestation projects is to restore natural habitats and ecosystems, protect endangered plant and animal species, enhance air and water quality, and slow global warming and erosion.

For more information about these reforestation initiatives, please visit or

Morgan-Keefe Builders
6 Legend Drive
Arden, NC 28704


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